My "digital यात्रा"

 Influencers & the Social Buzz Hey there, digital explorers! 👋 Welcome to the POEM world of digital marketing — Paid, Owned, and Earned Media — plus a dive into the crazy power of social media, influencers, and what makes it all click . Let’s break it down. No jargon. Just real talk. What is POEM Anyway? POEM isn’t a rhyme scheme—it’s how brands spread their voice in the digital space. Paid Media – You pay to get noticed. Think ads. Owned Media – You build it and run it. Think your website, your content. Earned Media – Others talk about you for free. Think word-of-mouth and shares. Cool, right? 💰 Paid Media – When You Buy the Spotlight This is where businesses spend money to promote themselves. You control the message, but not the platform. 10 everyday examples you probably see all the time: Google Search Ads Facebook Sponsored Posts YouTube Video Ads before videos (yep, those 5-second skips) Instagram Story Promotions LinkedIn Sp...

  What Really Drives a Digital Business? Let’s Break It Down. Hey there, fellow digital explorer 👋 If you're running a business (or dreaming about one), especially in today’s fast-paced digital-first world, you’ve probably asked yourself this: “Why do some businesses just click while others fizzle out?” Well, it’s not magic — it’s a mix of the right tools, smart decisions, and how well you ride the wave of change . Whether you’re a small local brand selling on Instagram, a startup hustling through ads, or just someone studying digital marketing, this post is your friendly guide to the real factors influencing digital businesses today. 🌱 Let’s Start with the Basics: What Influences a Business? Every business is shaped by two worlds: ✳️ Internal Factors (the stuff you control) Your team and leadership The tools and tech you use Your marketing strategies (SEO, ads, social media) Your website, content, branding — and how people feel when they interact with you If your ...

💬 UPI: The Payment Revolution That Changed India When was the last time you used cash? Chances are, it’s been a while. That’s the power of UPI — Unified Payments Interface — a simple system that’s completely transformed how Indians send and receive money. Why Everyone Loves UPI — The Real Benefits UPI has made payments instant . Imagine standing in front of a tea stall, scanning a QR code, and paying in 2 seconds — no cash, no cards, no OTPs. You don’t even need to remember your account number — just your phone is enough. It's free (for most users), runs 24x7 , and saves time . You can use one app for multiple banks — a big win for simplicity. Even small vendors , auto drivers, and vegetable sellers now accept UPI — that's real financial inclusion. And it fits perfectly with the Digital India dream — transparent, traceable, and smart. UPI turned your phone into a wallet, a bank, and a bill counter — all at once. How Big is UPI in India? Let the num...

  "From Click to Doorstep: How Quick Commerce is Reshaping Retail ✅ 1. Reasons for Success Urban lifestyle demands speed and convenience : In busy cities like Mumbai, Bengaluru, and Delhi, people often don’t have time for traditional grocery shopping. Quick commerce fills this gap with deliveries in 10–30 minutes. Post-COVID digital habits : The pandemic got people used to online deliveries for essentials. These habits continued, boosting Q-commerce adoption. Dark stores & tech-driven logistics : Companies like Blink it and Zepto operate “dark stores” (small local warehouses). With the help of AI and route optimization, they fulfill orders quickly and efficiently. Heavy promotions and discounts : Free delivery, cashback, and coupons attracted users to try Q-commerce platforms. Though it hurts profitability, it built strong customer habits. 👥 2. Main Users Urban Millennials and Gen Z : These tech-savvy age groups are early adopters. They value speed and are...

REAL CLIMATE ACTION BEGINS NOT IN POLICIES ,BUT IN PEOPLE Goal 13 (SDG 13): Climate Action, which highlights the pressing need to address climate change and its effects, is the main topic of this report. One of the greatest risks to life on Earth is climate change, which causes harsh weather, melting ice caps, rising global temperatures, and a decline in biodiversity. The causes, effects, and current initiatives to solve these problems locally, nationally are examined in this report. Through survey, fieldwork, the report offers insights into how climate change impacts daily life, especially in sensitive areas. Landslides, erratic rainfall, and an increase in droughts were all cited by farmers as having a direct effect on their livelihoods. Rising temperatures and their impact on consumer traffic and product quality were worries expressed by store owners.  Surveys, interviews, and secondary data reviews are just a few of the qualitative and quantitative methods us...

 Dash Board is the Visual representation of data.  It shows most Important data in the form of graph, charts. By this we can the  viewer Can easily get to know It focus on there area *which area should be highlighted  *which one giving profits etc for the digital maket manages forcasting the futures most important thing. By analysing We can use different ways to meet the goal Let see major elements, How darshboard look 1. what do you want to shows in your dashboard. 2. Creat a dashboard based on, who is going to  use Eg:- Shareholders & Customer use Seprate dashboard  The dash board have to change accordingly to the Viewer. 3 In dashboard don't dump all the data ,pick Only Important one 4  focus on area  5 use right tools Like tableau, Power BI, looker Studio ,DashThis 6 Design clean layout, Simple is the Best ,use logic, and play with colours *make a story Every data Shert Should tell a story Eg:-* How it was growing = use Score cards Before...