"Abandoned Cart: The Unfinished Purchase"
Statistics 7 out of 10 carts are abandoned globally. Mobile cart abandonment rate: 85% Desktop cart abandonment rate: 69.7%
Top Reasons Why Carts Are Abandoned:
Unexpected shipping costs
Mandatory account creation
Slow website or crash during checkout
Lack of payment options
Security concerns
Complicated checkout process
Customer Mindset (Middle Section with a funnel or flowchart)
Purchase Journey Flow:
Awareness – “I’ve found the product”
Interest – “It looks useful”
Desire – “I want it”
Action – “I will buy it” 🛒
Interrupted here = cart abandonment
Use a visual funnel with a crack between Desire & Action! Drivers of Online Purchase Decisions (Right Side of Infographic)
Key Motivators That Drive Purchase:
Free Shipping
Discounts & Offers
Reviews & Ratings
Easy Navigation
Mobile-friendly UI
Quick Checkout
Clear Return Policy
Multiple Payment Gateways
Trust Badges / SSL Security
Personalized Recommendations
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