As the Marketing Manager of Beauty Corp, a multi-crore healthcare products company leveraging affiliate marketers and influencers, your responsibility is to analyze their performance and ensure accurate and motivating payment structures.
1. Ways to Analyse and Make Payments
A. Affiliate Marketers
Track performance using affiliate tracking tools like Impact, Refersion, or PartnerStack.i Use unique referral links or promo codes to monitor each affiliate’s contribution.
Pay based on models:
Cost Per Sale (CPS) – Pay when a sale is completed.
Cost Per Click (CPC) – Pay per traffic driven.
Revenue Sharing – Give a % of the total order value.
Provide monthly performance reports and settle payments based on agreed milestones.
Offer bonuses to high-performing affiliates to encourage growth.
B. Influencers
Track influencer impact via coupon codes, swipe-up links, or tagged URLs.
Pay via fixed fee + bonus on performance metrics (e.g., sales or clicks).
Differentiate payments based on follower size (nano, micro, macro influencers).
Use influencer marketing platforms like Grin, AspireIQ, or Upfluence for contracts, tracking, and payouts.
Evaluate ROI of each influencer campaign before re-hiring or scaling.
2. Key Metrics to Track Performance
For Affiliates
Click-Through Rate (CTR) – % of users who clicked affiliate links.
Conversion Rate – % of clicks that led to actual purchases.
Average Order Value (AOV) – Tracks value per order through affiliates.
Sales Volume – Total number of orders generated.
Cost per Acquisition (CPA) – Amount spent to get one customer.
Customer Lifetime Value (CLV) – Value of customers brought in by affiliates.
New vs Returning Customers – Understand quality of traffic.
For Influencers
Engagement Rate – Likes, comments, shares relative to followers.
Reach & Impressions – Number of people who saw the content.
Swipe-Up or Link Click Rate – % of people who clicked from story/posts.
Promo Code Usage – Direct sales tracked via codes.
Follower Growth (Before vs After campaign) – Effect on brand’s social pages.
Video Views / Story Views – Attention per post.
Brand Mentions or Tags – Organic buzz generated.
3. Dashboards for Tracking Performance
A. Affiliate Dashboard
Total sales by affiliate – bar chart.
Traffic sources – pie chart.
Commission payout summary – monthly table.
ROI per affiliate – visual KPI.
Conversion funnel – from clicks to purchases.
B. Influencer Dashboard
Engagement vs reach graph – line chart.
Sales from influencer codes – sortable list.
Top performing influencers – leaderboard view.
Campaign-wise ROI – dashboard cards.
Content performance (Reels/Posts/Stories) – analytics table.
Tools to Support You above all
Google Analytics – for UTM tracking.
Affiliate tools – Impact, Tapfiliate.
Influencer platforms – Grin, AspireIQ.
Dashboard tools – Google Data Studio, Tableau, HubSpot.
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