Ab testing

A/B Testing & Google Dashboard Metrics for Website PerformancIn the digital world, small design changes can make a big difference in user engagement and conversions. That’s why A/B testing is a must for modern websites. By comparing two versions of a page (A = original, B = new), businesses can discover what resonates best with visitors—whether it’s a headline, button color, or signup flow.

But testing alone isn’t enough. You also need performance insights from Google Dashboards (Google Analytics & Search Console). These dashboards provide a clear picture of how your website is performing across critical metrics:

 Users & Sessions – understand your traffic.

 Engagement & Bounce Rate – check if users stay or drop.

 Device & Source Data – know where visitors come from.

 Core Web Vitals – measure speed & usability.

 Conversions – track leads, sign-ups, or sales.

Section 1: A/B Testing Websites

Test variations of landing pages, buttons, headlines, forms, etc.

Identify what drives higher conversions (CTR, sign-ups, sales).

Process:

Define Goal (ex: increase sign-ups).

Create Variation (A = current, B = new design).

Run Test with equal audience split.

Measure Performance.

Implement Winner.

Section 2: Google Dashboard Metrics (Google Analytics / Search Console)

Key performance indicators (KPIs) to track:

 Users & Sessions – how many people visit.

 Average Session Duration – time spent.

 Bounce Rate / Engagement Rate – % leaving without interaction.

Traffic Sources – Organic, Direct, Referral, Paid, Social.

Device Performance – Desktop vs Mobile vs Tablet.

 Conversions / Goals – sign-ups, purchases, form fills.

 Page Load Speed (Core Web Vitals) – LCP, FID, CLS.

 Geography & Demographics – user location, age, interests.

🔑 Keyword Performance – clicks, impressions, CTR from Google.