Essential Google Analytics Metrics
Users: Unique individuals visiting the site.
Sessions: Number of site visits, including repeated ones.
New Users: Visitors interacting for the first time.
Pageviews: Total number of pages viewed.
Engaged Sessions: Sessions with >10 seconds, a conversion, or 2+ page views.
Bounce Rate: Percentage of single-page sessions with no further interaction.
Average Session Duration: Mean time spent per visit.
Average Engagement Time: Active time spent on site per session.
Engagement Rate: Ratio of engaged to total sessions.
Traffic Sources: Origin of users (organic, referral, direct, social, paid).
Top Landing Pages: Most popular entry pages for visitors.
Exit Pages: Last pages viewed before users leave.
Goal Conversions / Conversion Rate: Measures completion rate for predefined goals (purchase, signup, etc.).
Event Count: Tracks actions like downloads, button clicks, video views, etc..
Device Category: Breakdown by desktop, mobile, and tablet.
A Google dashboard for website performance tracks a range of essential metrics to help understand site traffic, user engagement, and technical performance.
Core Website Performance Metrics
Sessions: Total visits to the website within a selected period, sometimes compared to previous periods.
Pageviews: Number of times pages are viewed, including repeat views by the same visitor.
Unique Visitors: Count of distinct users visiting the site.
Engaged Sessions: Sessions where users stay for more than 10 seconds, view 2+ pages, or complete a conversion.
Conversions: Actions tracked as valuable, such as purchases or sign-ups.
Total Revenue: For e-commerce sites, this monitors sales/revenue.
Traffic Sources/Channels: Breakdown of how visitors arrive: organic search, social, referral, direct, etc..
User Behavior & Demographics
Time on Site / Pages per Session: Average duration visitors spend on the site or number of pages viewed per session.
Bounce Rate: Percentage of single-page sessions (where users leave without interacting further).
User Location: Geographic breakdown by country or city.
Device Type: Shows whether visitors used desktop, mobile, or tablet.
Technical & SEO Performance
Page Load Time: Average time to load a page.
First Contentful Paint / Largest Contentful Paint: Speed metrics for when content appears.
Speed Index, Cumulative Layout Shift, Time to Interactive, Total Blocking Time: Measure various aspects of page responsiveness and stability.
Acquisition & Campaign Metrics
Campaign Tracking: Measures performance of ad or email campaigns via UTM parameters.
Impressions & Clicks: From Search Console: how many times the site appears in search results and gets clicked.
Engagement & Content Metrics
Top Landing Pages: Shows which entry pages drive engagement and conversions.
Average Engagement Time: Amount of time users are actively interacting per session.
Keyword Traffic: Which keywords are driving traffic.
Referring Domains: Which external sites link visitors into your website.
Audience Location / Demographics: Geographic and demographic composition of visitors.
AdSense Revenue / Impressions: Monetization via advertising.
Organic Sessions / Clicks / Queries: Traffic and engagement driven by SEO
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